Marketing consultant and campaign strategist based in Manchester.

Sophie is a freelance CIM-qualified senior marketer with 16+ years of experience working with public sector, health, education and cultural organisations. She has led several in-house marcomms teams within complex organisations, so she understands the day-to-day challenges that marketers face.

She often works as an extension of in-house and agency teams, providing either marketing services for distinct projects or on an interim contract basis to cover peak times or periods of change within organisations.

She also regularly partners with other creatives and marketers to deliver projects that require specialist input.

She specialises in marketing strategy, project management, campaign delivery and content creation.

Clients

Services

  • Sophie can create a marketing strategy for your organisation, conducting competitor analysis, audience research and internal audits to produce a bespoke strategy.

  • Sophie can manage marketing campaigns for your business, working with your in-house team and/or agency partners to coordinate and deliver end-to-end campaigns.

  • Sophie can project manage marketing and website projects for your business, from delivering a new prospectus or campaign site, to creating a series of videos.

  • Sophie can create content for your website and social media channels - from TikTok videos and Reels to creative website copy.

  • Sophie can work as an extension of your in-house team providing senior-level, full-mix interim marketing support.

  • Sophie offers mentoring for marketers wanting to progress within their careers. As a senior marketer and leader, she can help mentor on topics from leadership and career development, to running your own business.

Recent projects

Campaign delivery and project management: NHS Greater Manchester

Sophie project managed a multi-award-winning behavioural change campaign, ‘What Will You Miss?’, on behalf of NHS Greater Manchester’s Make Smoking History programme. The work saw her responsible for day-to-day management and coordination of five agencies, organising community events with 10 local councils, creating content and external communications, project managing the delivery of campaign assets and delivering workshops with young people across Greater Manchester.

The campaign has been shortlisted for several industry awards, including the Health Society Journal’s ‘NHS Comms Initiative of the Year’ and won Prolific North’s ‘Creative For Good Health’ Award.

Lead nurture and email marketing: National Institute of Teaching

Sophie worked with the National Institute of Teaching to overhaul their enquiry and lead nurture processes. The work involved working with their marketing and recruitment teams to evaluate their current processes, conducting competitor analysis, creating a new email nurture strategy and optimised campaign landing page, then implementing automated email workflows in Microsoft Dynamics, including writing and building the emails and setting up corresponding web pages and tracking reports.

The work has seen a huge increase in email engagement, far exceeding industry benchmarks for the education sector.

Marketing audit and analysis: Russell Group University/ Waterfall

Sophie was commissioned by creative marketing agency Waterfall to support a consultancy project analysing the postgraduate marketing, enquiry and application processes of a Russell Group University client. Working closely with Waterfall, she analysed and benchmarked the performance of the University’s marketing and enquirer management activities against six competitor institutions and graduate employers, providing a detailed recommendations report highlighting areas of good practice and opportunities for improvement.

Content creation and social media management: I Like Singing

I Like Singing consists of three pop choirs in the Manchester region. Sophie works with them on a weekly basis to create fun, engaging content for their Instagram accounts. She’s managed to grow their following, increase engagement with posts, fill all their choirs with 150+ people on the waiting list to join, and even land opportunities for the choirs with the BBC, ITV and Channel 4.

She’s also captured video content of live gigs at venues across Manchester including The Refuge and Victoria Baths.

Testimonials

“Sophie is an highly experienced and organised marketing and communications lead. Working with the Making Smoking History Team at NHS Greater Manchester, Sophie led on the delivery of our second burst of the What Will You Miss stop smoking campaign and associated community engagement activities.

During this time I highly commend Sophie for her ability to pick up work quickly, deliver on time, problem solve and work across a complex system with multiple stakeholders. I would thoroughly recommend Sophie as an experienced freelancer and also hope we can continue to work with her at NHS Greater Manchester in the future.”

Elizabeth Benbow, Strategic Lead, NHS Greater Manchester

“Sophie is a highly skilled strategic marketing leader and project manager. A natural collaborator, she brings out the best in her teams to spark creativity and innovation. She's a resourceful project manager and is skilled at balancing the strategic with the operational, to deliver campaigns that are to the highest audience standards.

She's a strong digital marketer and continuosly strives to deliver impactful campaigns that evidence ROI and meet strategic objectives.”

Laura Jewkes, Senior Marketing Manager (Campaigns), Manchester Metropolitan University